Websites
are like the fashion industry. Fashion trends change from season to season and
your website needs to keep up with the trends. A website that looked modern and
fresh a few years ago can easily look out of date today.
For
instance, with Google’s mobile search focused on responsive websites, our
client Time for Travel came to us and asked us to switch their design from
“mobile friendly” to responsive. Responsive design is an approach to web design that makes
web pages render well on a variety of devices and window or screen
sizes. They wanted to display beautiful images of travel while their
customers could navigate the full functionality of the site.
The most important factor is deciding if your website needs
replacing is the overall look and feel of it. Some websites are informational
and once the words or pictures are updated, the site still provides the look
you are trying to achieve.
Other
factors that may indicate it’s time for a website upgrade or replacement are:
- Out-of-date
security measures
- Your
site isn’t responsive to different sized screens
- Low-quality
SEO
- Any
of your content is out of date
- You
want to add an online store
- You
don’t have any clear Call to Action
- Unclear
navigation
- Slow
loading times
- You
want to add any kind of integration, such as a newsletter signup
If any of
these factors resonate with you, I’d be happy to chat and see how we can make
your website reflect who you are today. As always, if your website is icky, call
Rikki! (443) 871-9227.
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