Website Trends for 2021

Let’s not look back on 2020. Let’s look forward to how awesome our websites can look for 2021. For small businesses, there are a few, key trends you should implement on your website this year.

Old School Fonts

Take a look at your branding. Is it time for a brand refresh? If so, old school fonts are the new rage for 2021. 

I’m a huge fan and huge user of Canva. Here are some great retro fonts you can use with Canva to create website graphics: Notable, Lucky Bones, Gliker, Donau, Tropika, Obidee Sans, Kare, Tropika, and Genty.

If you want some great old school Google fonts, try: Old English, Acme, Bubblegum, Clicker Script, Dorsa, and Fontdiner Swanky. You can read more here.

Video, Motion, and Animation

Are you using video to attract more attention on your website? Did you know in 2021 users will watch about 100 minutes of video daily? Online video is now the fastest-growing digital channel.

If your looking to connect with a professional videographer, I highly recommend Tyler Lambert with Lambert Cameraworks.

Think you can’t afford video, think again. If you are a do-it-yourselfer, try using your iPhone and iMovie to create a video. I also love the FREE app called Perfect Video.

Google-Friendly Content

Google regularly updates its algorithm for search. One thing it continually looks for is organic website content. This means the words you include on your website need to include the words your users would search for. This is also known as “sticky content”.

For example, if you are a local plumber, you want words on your website like Annapolis plumber providing service to Anne Arundel County Maryland.

E-Commerce

eCommerce sales grew by over 30 percent in 2020. When the COVID-19 pandemic hit, was your website ready? Many businesses did not take advantage of eCommerce technology and had to close their doors. If you can’t sell your products or services online, you may not be able to succeed in 2021. The ability to buy online with the click of a mouse or the tap of a button on mobile devices is a must for future success.

Webgirl Technology can help you move forward. We can help you strategize your digital marketing. Our team will create and implement a plan that will bring your brand and business success. As always, if your website is icky, call Rikki!