It takes technical skills to create a website, and designing a website takes special skills as well. But, there are ways you can help your website designer and developer.
Logo, Pictures, Graphics. Have your logo professionally designed and provide colors as well as fonts to your designer for brand consistency. Invest in quality brand photography. Have your headshot as well as product photography done. Lastly, provide your designer with graphics designed using your brand image. With all of these design elements in place, this will make the process easier for you as well as for your designer.
Design Ideas. Which websites do you visit often? Do you like their look? Is it easy for you to navigate? Maybe you like the animation on one website, but the contact us page on another site. Take some time to review other websites, including your competitors'. If you find something you like about a website in a different industry, make note of that.
Share Your Ideas. Communication is key to getting what you want when designing your website. Let your designer know what you like and don’t like. For example, if you like the way the header looks, say that. If you don’t like the animation, say that too. Remember, your website is your website.
Investing in a website is an expense. It’s the face of your business that’s open 24-hours a day, 7 days a week. Some people may find your business on Facebook or a business card, but everyone has access to the internet, which gives them access to your website, business, products and services.
Always, if your website is icky, call Rikki!
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