Why Every Business Should Love Facebook

Why Every Business Should Love Facebook
3 Ways Facebook Brings in Customers

Undoubtedly, you’ve heard that social media can attract new customers to your business.  It’s time to get your business booming using social media. Are you wondering where to start? I recommend Facebook. Why? Because, EVERYONE is on Facebook including your competition and your customers.

Here are 3 Ways Facebook Can Bring in Customers:

1 – Create a Business Facebook Page.

It’s FREE and simple. Log into your Facebook account as you would normally, click the divot on the top right, and select Create Page. Facebook will guide you through a series of questions. Fill out all the fields to the best of your ability. Be sure to be specific when describing your business. For example, if you’re a wedding photographer, in your description write the geographic areas you work in. 
WARNING: DO NOT USE A DIFFERENT EMAIL ADDRESS just for your business Facebook page; Facebook doesn’t like this and they will shut your page down permanently. 

2 – Post as least once daily.

Now that you have a Business page, it’s important to post to your page at least once daily. Why? Because, if you aren’t posting on a regular basis, Facebook doesn’t recognize your page as being relevant and your posts won’t get seen by people; even people who follow you.
TIP: Use the Facebook scheduling feature to schedule posts on your business page.

3 – Advertise Wisely.

Facebook wants businesses to pay to play on their platform. They are often inviting businesses to boost posts or gain likes on their pages.  I recommend that you advertise in a way that you can get the best return on your investment. One way to do that is to create a custom audience, by defining your target audience first.  Then, go to Facebook’s Ad Manager, click Tools, then Audience Insights.  On the left column, put your target audience demographic. From here, you can see what pages your demographic likes and so much more. Analyze your results before you create your Boost or any advertising on Facebook.
 

Business marketing efforts can be overwhelming and having a website isn’t enough anymore. I recommend every business be on Facebook. Other social media can be used based on your target audience and industry, but, start by creating a great Facebook Business Page.  If you have questions, please email me rikki@webgirltech.com.

I teach a variety of Facebook Business Pages classes. You can find a complete schedule of events on my business Facebook page: www.facebook.com/Webgirl