Internet Marketing Trends for 2022
We get this question all the time…What marketing tool should I invest in?
Well, it depends on your customer demographic, products, services and more. However, in this blog, I’m going to discuss what trends we see for 2022.
First, your website. Does your website need some content updated? It’s important to review your content on a regular basis. This means reviewing the words as well as images. How old is the headshot you have on your website? I like to update my website early Summer, because I usually have some color from the sun. When was the last time you added new animation to your website? Animation is a trend that we see more and more online. Maybe it’s time to update your logo. Remember, your website represents your business 24 hours a day. Some people may find your business on Facebook, but not everyone has Facebook. But, everyone has the internet. Make sure your website is eye-catching.
your logo as well as the fonts in your online and printed materials. This trend is especially important for customers to catch your brand on new platforms such as Tik Tok. Pantone’s new color of the year, Veri Peri, will be seen in lots of places including fashion this year. And, your font should be uploaded to your website and graphics packages for consistency. On trend this year is font inclusivity. You can check out some of my favorites here.
Third, technology. Technology is changing faster than you think. It’s time to invest in great marketing to ensure a happy customer experience. The internet is getting faster and so should your website. Social media is growing and your presence needs to grow as well. I love how this Forbes article describes 2022 trends but circles back to the basics, which is our focus. Make sure your website is the main focus of your business. Drive traffic to your website to capture leads that turn into customers.
As always, if your website is icky, call Rikki.
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