Internet Marketing Trends for 2022

We get this question all the time…What marketing tool should I invest in?

Well, it depends on your customer demographic, products, services and more. However, in this blog, I’m going to discuss what trends we see for 2022.

First, your website. Does your website need some content updated? It’s important to review your content on a regular basis. This means reviewing the words as well as images. How old is the headshot you have on your website? I like to update my website early Summer, because I usually have some color from the sun. When was the last time you added new animation to your website? Animation is a trend that we see more and more online. Maybe it’s time to update your logo. Remember, your website represents your business 24 hours a day. Some people may find your business on Facebook, but not everyone has Facebook. But, everyone has the internet. Make sure your website is eye-catching. 

Second, branding. On your website as well as in graphic design make sure your using the colors in
your logo as well as the fonts in your online and printed materials. This trend is especially important for customers to catch your brand on new platforms such as Tik Tok. Pantone’s new color of the year, Veri Peri, will be seen in lots of places including fashion this year. And, your font should be uploaded to your website and graphics packages for consistency. On trend this year is font inclusivity. You can check out some of my favorites here.

Third, technology. Technology is changing faster than you think. It’s time to invest in great marketing to ensure a happy customer experience. The internet is getting faster and so should your website. Social media is growing and your presence needs to grow as well. I love how this Forbes article describes 2022 trends but circles back to the basics, which is our focus. Make sure your website is the main focus of your business. Drive traffic to your website to capture leads that turn into customers.

As always, if your website is icky, call Rikki.

How to Design a Website

It takes technical skills to create a website, and designing a website takes special skills as well. But, there are ways you can help your website designer and developer. 

Logo, Pictures, Graphics. Have your logo professionally designed and provide colors as well as fonts to your designer for brand consistency. Invest in quality brand photography. Have your headshot as well as product photography done. Lastly, provide your designer with graphics designed using your brand image. With all of these design elements in place, this will make the process easier for you as well as for your designer. 

Design Ideas. Which websites do you visit often? Do you like their look? Is it easy for you to navigate? Maybe you like the animation on one website, but the contact us page on another site. Take some time to review other websites, including your competitors'. If you find something you like about a website in a different industry, make note of that. 

Share Your Ideas. Communication is key to getting what you want when designing your website. Let your designer know what you like and don’t like. For example, if you like the way the header looks, say that. If you don’t like the animation, say that too. Remember, your website is your website.

Investing in a website is an expense. It’s the face of your business that’s open 24-hours a day, 7 days a week. Some people may find your business on Facebook or a business card, but everyone has access to the internet, which gives them access to your website, business, products and services. 

Always, if your website is icky, call Rikki!

Build an eCommerce Subscription Business

We’ve got a new offering in our eCommerce capabilities within Oasis website editor.  Create recurring revenue and increase customer loyalty with subscription products! You can use them to offer all types of products and services on a recurring basis.

With recurring subscriptions, you can offer customers products and services on a recurring basis – everything from weekly yoga classes to monthly puzzles and seasonal apparel deliveries.

Subscriptions can bring so many benefits, including:

• Creating recurring revenue

• Increasing the lifetime value of customers

• Building customer loyalty

• Anticipating production needs

You can choose from several subscription billing cycles: daily, weekly, biweekly, monthly, quarterly, or annually. A few examples:

• Food: Daily coffee, donut, or bread delivery

• Everyday products: Household items or magazine delivery

• Cosmetics: Lip gloss of the month

• Subscription boxes: Regular deliveries of puzzles, socks, etc.

• Memberships: Month-long access to online yoga classes

• Recurring donations, and more

Any business can offer a product or service on an ongoing basis. Be creative and identify ways for you to maximize your profitability.

And, remember! If your website is icky, call Rikki!

How to Create Organic SEO

 

Search Engine Optimization

Search Engine Optimization (SEO) is the process of growing the online visibility of a website in organic, non-paid search engine results. Usually, the earlier or higher your website is on a search engine and the more frequent it shows up, the more visitors it will receive from the search engine’s users. 

 

With the right SEO strategy, your website can increase its page views, engagements, and sales. Here are three SEOtips to help boost your website.

 

Optimize Your Page Titles

Each page title needs to be unique that describes your page’s content.

Your goal is to help the user understand what your page is about by being brief and descriptive. Use the right keyword

in your page title so it shows up in search engines. For example, if your website is about sports, your page title should

include sports in it.

 

Link To Internal Pages On Your Site

Internal links are links that point to other pages on your website. Internal links are a way to promote the other pages

on your website. Make sure to include internal links in every article you post and on every page on your website.

 

Meta Tags for Search Engines and Social Media

 

To ensure the preview of your page on social media and search engine snippets look good, remember to set the following:

• Site Title and Description

• Social Media Image

• Page Titles and Descriptions

• Blog Post Descriptions

 

Search Engine Optimization, commonly referred to as SEO, ensures your business ranks high on search engines like

Google and Yahoo when a consumer is looking for a specific product or service.

For more information on SEO, schedule an analysis. 

Remember, if your website is icky, call Rikki!

Website Templates

What is a Website Template?

A website template is a preformatted website with pages, graphics, and content strategically formatted based on an industry. All you need to do is personalize it for your business. It’s simple!

Can a Template Work for you? 

Yes, it may. Do you feel comfortable editing text and images? Our new Oasis web solution comes with unlimited technical support. Gather your content and call tech support. They can assist you 24 hours a day, 7 days a week. Take as much time as you need getting your website up and running. 

As a business owner you want to cut costs wherever you can. Purchasing a website template is a great way to save. We offer over 100 templates based on the most popular industries in different colors and layouts that coordinate with your brand. We also offer blank templates for unique businesses. 

Click here to take a template for a 15-day FREE trial. 

And, remember, if your website is icky, call Rikki!

Check out some of our sample websites:

What's the Difference Between Search Engine Marketing and Search Engine Advertising?

 Search Engine Marketing vs. Search Engine Advertising

Our team hears this all the time, “I want my website to be first on a Google search.” And, the magic answer is...this is possible and involves a lot of different aspects. If you are willing to do it yourself, the first thing you must understand is search engine friendly keywords, meta tags and meta data. 

If you already have a site on Oasis, our site promotion capabilities help you gain exposure on the Web by guiding you through the optimization and search engine submission process. Our site statistics detail which search engines generate the most traffic to your site, which keywords result in the most hits, how many hits your site receives, which pages your visitors view and much more.

Our team offers two (2) different packages to help get your website optimized for Google (as well as other search engines). 

Package #1

Local Organic Search Package

This package is designed for businesses with just one location or a smaller local service area. Our team will discuss your desired reach and take it from there. Using our built-in tools, we will conduct Search Engine Optimization (SEO) tasks related to keywords, page titles, page descriptions, headings and other ways to make your site stand out.

Package #2

Regional Organic Search Package

For businesses with multiple locations or a larger service area, we offer our Regional Organic Search Package. Our team will discuss your desired regional reach and take it from there. Using our built-in tools, we will conduct SEO tasks related to keywords, page titles, page descriptions, headings and other ways to make your site stand out. Since content is critical for SEO, we'll also write 1,000 words to help optimize your site.

Google is a verb and everyone is Googling for answers. Google Ads work well with organic SEO. With both in place, your website will get more traffic and rank higher. Google Ads lets us work around popular business types and keywords. Many large businesses use Google Ads and see large returns on their investment. So, if you want to compete, you can. Our team provides three (3) different packages depending on your goals and your budget.

Let Webgirl Technology take control of the sometimes-confusing area of SEO and show you how it can work for your business.

As always, if your website is icky, call Rikki!

Announcing: Oasis Responsive Website Builder

Are you looking for a responsive website that meets the needs of your business? Let me introduce you to our new Oasis Website Builder.  The Oasis Website Builder is a complete solution to create a website that works smoothly on desktop, tablet and mobile devices.

With over 100 new templates, each can be customized to match your brand. Each

template is built for responsive design. Responsive sites allow creators to customize content for each device size and tailor the visitor’s experience based on the device they’re using. Google predominantly uses the mobile version of the content for indexing and ranking; therefore, a responsive site design may enhance search rankings.

 The Oasis Website Builder not only allows you to change the way your content displays on each device, it also sends as little data as necessary to each device. As a result, smaller devices don’t need to load (and then hide) content that you only want your visitors to see on a larger screen. It also allows you to customize content not only based on the device it’s being viewed, but in some cases based on the date, geolocation, site visit or other variables of your choice!

Take Oasis for a test drive! Click here for a FREE 15-day trial. 

As always, if your website is icky, call Rikki!

How to Monetize Your Blog

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READY TO GET PAID FOR BLOGGING? 

Are you an influencer already earning and ready to take your income to the next level?

Team up with us and get connected to one of the most successful affiliate programs.

A great man once called ecommerce “the mall without walls”. Now, in 2020, in the era of a global pandemic, ecommerce or online shopping is the only way many people get clothing, crafts, supplies, and food. It’s time to capitalize on your social media following and help share the best products every household uses on a daily basis.

Monetizing your blog/website has never been as easy as this. Email me now to get started. It’s a simple process:

• Watch the video. 
• Register for your Publisher ID 
• Select Products 
• Publish 
• Earn 

Get Started Today!

Use our widget wizard and sidebar for easy integration! Realtime product information is integrated for a better customer experience. Click here to watch a video about our Affiliate Publisher Network. Email me for a simple registration.


Earn as much as 15% revenue share on our branded products. Our Link Generator tool automatically adds your Publisher ID to the link ensuring you get credit for every sale. Our Chrome extension tool makes it effortless to find products and add them to your blog, website, email and more.

Ready to get started? Click here to review the products you can offer. Focus your product search on our exclusive brands for higher revenue share. Our exclusive products make it easy to attract customers who are already shopping, working, and socializing online.


Keep your income pipeline full by continually offering products that consumers are looking for.

How Does Google Ads Make My Business Money?

Google Ads are not free, but a well-organized campaign can see the growth and cash coming into your business within a short time. This blog post tries to simplify how Google Ads work.

Let’s start with “What is Google?”.

Google is a search engine and has more than 90% of the global search market share. This is why Google is the king of search engines and why every business wants to come up first on Google Search. There is no way to guarantee that unless a business is fully invested in paid Google Ads as well as organic Search Engine Optimization SEO.

What are Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Did you know Google Adwords became Google Ads in July 2018?

How Much Do Google Ads Cost?

Google Ads work for all businesses small, medium and large! Google is a very profitable business. Large businesses would not drop millions of dollars on advertising unless they see a ROI.

The key to seeing the return on your investment is learning how Google Adwords works and communicating with your Google-Ads Specialist. I always recommend a 15-minute monthly conversation to review Google Ads Summary. Please don’t let your campaign just run on auto-pilot.

Many businesses say “We have organic SEO so we don’t need to Pay Per Click” (PPC)…Not True! Many case studies prove that paid search compliments organic SEO and helps boost ROI.

When you want to target new keywords in organic search, it can take a long time for your content to rank (like 6 months or more). But you can target new keywords with PPC right away and determine very quickly if they’re profitable keywords for you.

Google Ads work. Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong Return on Investment (ROI), helping your business grow. Even if your online presence from SEO is excellent, research shows that adding in Google Ads advertising produces significantly more clicks from search.

If you’re a do-it-yourselfer, check out our Sales and Marketing e-Learning platform.

There are many parts to Google Ads. Our specialists will guide you through the Ads process, taking care of subjects like account creation, campaigns, budgets, networks, mobile device targeting, geographical targeting and much more. Expect a monthly consultation and report detailing exactly where your hard earned marketing dollars are going.

Marketing Your Business During a Global Pandemic

Now is not the time to sell! It’s time to come together with your customers and business community. The world will NEVER be the same after the Coronavirus Pandemic. Many businesses will emerge as leaders in the community. Webgirl Technology outlines 3 recommendations to set your business up for success:

1.      Contact Your Customers

Call your customers and see how they are doing. Send them an email outlining how your business is operating under the “Stay at Home Order”.

For example: “Our technical support team is 100% working from home and continues to be available to help you work on your website 24 hours a day/7 days a week.”

Carry that same message to your website, social media, and newsletters.

2.      Donate or Give to a Local Cause

Social media is filled with beautiful stories on companies giving back to the community in different ways. Fashion designers are sewing face masks; American factories are making face shields; And, distilleries are making hand sanitizer.

Webgirl Technology has worked with our customers to provide 1 hour of no-cost web updates to document business changes due to COVID-19.

However you choose to give back, please make it real.

3.      Work on Your Plan

Stay engaged! You may find that you have some time available to work on your Digital Marketing Plan for 2020. Take out a calendar and outline how your business will move forward.

What will set you up for success in 2020? Do you need to review your pricing? What photographs are you using on social media? Do you need to change your Facebook Business Page description?

Jump on some Zoom meetings and find out what other businesses are doing. Ask for advice from your inner circle. Remember, a goal without a plan is just a wish.

In closing, I’ll remind you of a Brian Tracy quote on Leadership:

Leaders think and talk about solutions. Followers think and talk about the problems.

Your business can emerge as a leader in the industry based on how you work through this time in world history. However you choose to navigate this crisis, I wish you good health and success.

Click here to join us for a Zoom Workshop on this topic. 

Google Algorithm Updates

In November 2019 and January 2020 Google updated their algorithm. These updates had significant impacts on search engine results. Everyone knows that Google routinely makes small changes to their search engine algorithm, and they occasionally make significant changes as well called Core Updates. 

Google’s new algorithm measures a website’s relevancy differently than before and this changes every website’s search engine performance for desired keywords.

The key to ranking well on search engines is to remain focused on providing content that is the most helpful to consumers.

Keep the following in mind when creating content:

·         Is the content original and helpful?

·         Is the content well-researched?

·         Is it well written and error-free?

·         Does it provide value?

Content is just one piece of the new Google algorithm update. There is another criteria called First Glance. This addresses unique pages on your website including your About Us page, links to listings, review sites, and other industry-related websites.

Google, like all other technology, is constantly changing and evolving, as should your website. Call for a FREE demo on how we can help your website rank better. Every business wants to be at the top of a Google Search, but you have to know how to make it happen.

As always, if your website if icky, call Rikki!

Does Google My Business Matter in 2020?

How many times do you use Google on your phone? Google is the common currency of Internet searches and helps businesses get found online with their “Google My Business” Directory.

Click here to see if your business is on the Google map.

Google My Business is a free platform that allows businesses to be included in and manage how they
appear on Google Search and Maps. Google My Business can improve your business’ visibility through
local search engine optimization and gives you opportunities to connect with new audiences and helps
you understand online customer behavior surrounding your business.

Google My Business offers many features including:

1.       Insights

2.       Posts

3.       Bookings

4.       Review Management

5.       Questions/Answers

6.       Photos

Fact: Did you know that 76% of people who search for something nearby visit a business that day?

Hop over to Google and set up your Google Listing today.
And, remember, if your Google My Business Listing is icky, call Rikki!

Keeping up With the Content

Maintaining your website and keeping things current online can seem like a daunting task. It's important to keep your content up to date, your customers informed on new products and services, and enhance your websites SEO value. You may need to update one page on your website, go through an entire rebrand, or possibly your website is no longer contemporary. No matter the reason why you need to update your website, I recommend you do it on a monthly basis (at minimum). So, the way I recommend you do this is by taking one page at a time.

Start with the subpages. Subpages are the pages that contain the details of your products and services. Maybe you recently added a new product to your business and this product may or may not be featured on it's own page. Try to have as much content for our visitors as possible and offer them the possibility to experience content in whatever medium they're most comfortable with, whether it's text, graphics or video.

Both graphics and video are important to branding your products or services. Not only do you want to show images of your products in different environments or different angle, you also want to provide those images in a way that it represents your brand colors and business mission. 

Develop a plan for content management. The most efficient way to manage your website content, technology, and features is with a plan. Your plan should include: priorities, content messaging, workflow, and deadlines.

No matter if your website is big or small, eCommerce or strictly blogs, don’t let it sit stagnant without anything fresh or new to offer your customers. As always, if your website is icky, call Rikki!

8 SEO Tricks You Can Implement for Free

Want to rank higher on Google? Not sure where to start? Don’t spend money on Google Adwords unless you are taking advantage of the free internet marketing tools that help boost your website organically. Here are a 8 SEO tricks you can implement for free:

Update your website. Commit to reviewing one page of your website per month. Take time to update the wording on that page and change picture, graphics, and/or video(s) that are on that page as well. 

Write a Blog. Write an article with free, helpful tips to educate or inform your target audience. Use and re-use this content on other platforms.

Post on Facebook. How often do you update your Facebook business page? Facebook is the fastest changing content management media online. Updating your page daily, gives Google information on the relevance on your company and keeps you ranked higher.

Tweet on Twitter. Twitter changes every second. It’s used by large brands multiple times a day. If you want to compete or keep up with those larger brands, get to tweeting.

Network on LinkedIn. Whether you are doing business-to-business networking or business-to-consumer networking, jump on LinkedIn and start connecting with colleagues and customers. You can also write articles on LinkedIn. So, take advantage of this by re-using your blog in a LinkedIn article.

Get on the Google Map. Want to rank well on Google? Get your business on the Google Map. Click here to get started on Google my Business.

Create Video. Start on Youtube and create a channel. Make some educational, informational, and/or entertaining videos for your channel. You can re-use your blog content for the video and add the video to your website.

Work Smarter on Instagram. Instagram doesn’t need to be intimidating, but Instagram is the fastest growing social media platform. If you want to rank as being relevant, get on Instagram.

Ranking on Google involves many factors and constantly changes. However, the most popular websites, brands, and businesses take advantage of all the tricks mentioned above. Your business should be using them too!

As always, if your SEO is icky, call Rikki!

Three Search Engine Optimization (SEO) Tips To Help Boost Your Business

SEO is the process of growing the online visibility of a website in organic, non-paid search engine results. Usually, the earlier or higher your website is on a search engine and the more frequent it shows up, the more visitors it will receive from the search engine’s users. If your website is selling items, if your site has good SEO, it can potentially lead to more customers.

With the right SEO strategy, your website can increase its page views, engagements, and sales. Here are three SEO tips to help boost your website.

Optimize You Page Titles

Each page title needs to be unique that describes your page’s content. Your goal is to help the user understand what your page is about by being brief and descriptive. Use the right keyword in your page title so it shows up in search engines. For example, if your website is about sports, your page title should include sports in it.

Creating SEO Friendly Permalinks

Permalinks are the URLs for your website and it’s pages. For example,

http://webgirlwisdom.com/SEO-permalinks-tips

In your URLs, use text rather than numbers in order for your site to show up more frequently in search engines. Use hyphens to separate words and prioritize your keywords with the more important words coming first. Here’s an example. Let’s say I write for “moviereviews.com” and I’m writing an article about the latest trailer for Avengers: Endgame. Keep your permalink brief and concise.

Bad: http://moviereviews.com/latest-trailer-for-Avengers-Endgame

Good: http://moviereviews.com/Avengers-Endgame-trailer

Link To Internal Pages On Your Site

Internal links are links that point to other pages on your website. Internal links are a way to promote the other pages on your website. Make sure to include internal links in every article you post and on every page on your website.

For more information on Search Engine Optimization, schedule an analysis. 

Remember, if your website is icky, call Rikki!