How to Create Organic SEO

 

Search Engine Optimization

Search Engine Optimization (SEO) is the process of growing the online visibility of a website in organic, non-paid search engine results. Usually, the earlier or higher your website is on a search engine and the more frequent it shows up, the more visitors it will receive from the search engine’s users. 

 

With the right SEO strategy, your website can increase its page views, engagements, and sales. Here are three SEOtips to help boost your website.

 

Optimize Your Page Titles

Each page title needs to be unique that describes your page’s content.

Your goal is to help the user understand what your page is about by being brief and descriptive. Use the right keyword

in your page title so it shows up in search engines. For example, if your website is about sports, your page title should

include sports in it.

 

Link To Internal Pages On Your Site

Internal links are links that point to other pages on your website. Internal links are a way to promote the other pages

on your website. Make sure to include internal links in every article you post and on every page on your website.

 

Meta Tags for Search Engines and Social Media

 

To ensure the preview of your page on social media and search engine snippets look good, remember to set the following:

• Site Title and Description

• Social Media Image

• Page Titles and Descriptions

• Blog Post Descriptions

 

Search Engine Optimization, commonly referred to as SEO, ensures your business ranks high on search engines like

Google and Yahoo when a consumer is looking for a specific product or service.

For more information on SEO, schedule an analysis. 

Remember, if your website is icky, call Rikki!

What is Google Adwords?

After you launch your website, the next step is typically Search Engine Optimization (SEO) and Search Engine Marketing (SEM) or Google Adwords. Next question, what is it and what’s the difference?

Search Engine Optimization (SEO) ensures that your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service. SEO tasks include site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd. It is a way of earning traffic through unpaid or free listings. Learn more about SEO by watching this video.

Search Engine Marketing (SEM) is paying to rank high with Google. Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. It’s like buying traffic through paid search listings. This video explains Google Adwords in greater detail.

Webgirl Technology works in partnership with websolutions by maWebCenters. As digital marketing coaches and consultants, we can help educate you on the next steps for your website.

Writing Great Content for Your Website

One of the most common questions we hear from our customers is “How can I make my website better and more appealing to customers?” Whether it comes from our long term customers just looking to improve their website or a brand new customer just getting started with us, the answer is content.  Quality content can help to make your website stand out from your competition, both to potentially customers as well as Google.

A website that contains a large volume of information about its products and services can inspire confidence in consumers. This makes them far more likely to purchase from you than from a competitor.   In browsing the internet for the best deals on products we have all come across a website that appears on the surface to have what we need. However the website may look dated, or lacks vital information about the product. The product picture may be right, but without a product description or other vital information you are left wondering if that product is really the one you want. If the site appears very old, infrequently updated, or has very little other information the customer is left without confidence the company will be able to deliver the product as described. Many people faced with this reality would choose another website to purchase from, even if the product costs a bit more.

The good news is that you, or someone in your organization is often the best source to generate that content. You know your product.  As a business owner you chose to make your product your livelihood and know far more about it than the average consumer. Throughout your time as a business professional you have likely fielded any number of questions from potential customers about your products. You may think that talking about your product is boring, or that none of your customers would ever care about that information. The reality is the complete opposite.

Modern customers are educated. They want to know as much as they can about the product. While they may not want to know one particular piece of information right now, they want to know that information is out there. They want to know if they have questions about your product you can answer them. A customer seeing a large amount of information on a product may skim to make sure you have the right size, or use a certain material, or to see if any other information is available. In skimming through your content they gain confidence in you as a seller, the more knowledge you display to them about your product. If they are reassured you know your product, they feel more confident purchasing from you.

Finally, content is one of the best ways to increase your exposure on Google by improving your search results. Outside of Ads, Google’s business is to serve users quality search results.  By serving quality results people come back to Google, and continue to use it to find what they need. Google’s ability to continually refine their system to provide meaningful results is what has caused their business to thrive.

In the old days keywords were used to tell Google what is important on your page. People abused this by including any number of keywords and phrases on their page that had nothing to do with their product just to attract visitors.  Google has responded by ignoring the keywords provided by clients and instead generates what it believes your keywords to be by examining both the underlying code of your web page and looking at your content.

Beyond just generating what it believes your keywords to be from your content, Google scans your content. There is a positive correlation between well written content and Google rankings. When your website contains a large amount of a content about a topic Google feels more confident in serving your page as a result over competitors that have much less information about your product. Google wants the websites they serve as search results to be topical, up to date, and exactly what their users are looking for.

For those seeking advice on what to write just imagine you are selling someone your product. What is a new customer likely to ask, and what do they need to know? Who are the primary customers of your products or services? Why do they want or need them? 

For our busy customers with no time to write, or customers who have trouble generating content, our Webgirl Technology team is happy to offer access to our on-staff copywriters.  They will work with you to generate up to 500 words of original content, for a nominal fee.  Once you have begun to generate content our 24/7 technical support can work with you to add it to your website.

Quality, original content helps you grow your business by increasing user confidence, providing a better user experience, and giving Google confidence in your credibility.

By: Brian Mosich, Lead Copywriter

FAQ: How Do We Compare Against WordPress?

Webgirl Technology has been using WebSolutions by maWebCenters to develop websites since 2009. We chose to use this technology over others for several reasons. However, we often receive requests to support WordPress and have always turned down those requests for three main reasons:

First -  Security.  According to securi.net, during the first quarter of 2016, WordPress websites were the top most hacked sites in the world. You can download their full report here. Website and customer’s information should be secure and thus hosted with a secure server.

WebSolutions by maWebCenters servers have 99% uptime (better than Facebook even!) and have had zero security breaches in over 18 years.  We have an ultra-secure hosting facility with 24x7 security and incident monitoring, hosted on tiered, high performance Dell PowerEdge servers, protected from fire, floods, earthquakes, power outages, and other types of disasters.

Second – Time. The WordPress platform is comprised of individual plugins made by anyone who wants to make them. While this can be great because there is more variety, there is no way to know if it is a good plugin, if it is updated, plans to be updated, works well etc.  You could add a social media plugin to your site and then find it gone 6 months down the road because the developer of that plugin decided to take it down. More commonly than that, you use a plugin for a gallery, form or some other element on your website and then find it never gets updated which causes it to either stop working or need to be replaced. Their approach to building a site is to make you skim through hundreds of plugins to add to the platform to make your site work and then manage them all.

WebSolutions by maWebCenters has a website builder with a myriad of plugins built right in.  This

saves the customer time and frustration because there is no searching to do for which one to add.  Most importantly, it was natively built so we will maintain those plugins, update them and provide support 24/7 on them.  Finally, their platform is a website builder.  Ours is Digital Marketing Solution and comes with an incredible CMS (Content Management System), Customer Relationship Database, Domains, Emails, SEO Tools, Social Media Tools, Email Marketing System and other important Marketing Tools that help to promote the website in one easy-to-use client administration. 

Third – Support. WordPress is built sort of like an “app store” which again is great for variety of plugin options, but not a very dependable route to go when building a website.  When you’ve finally chosen the plugin you want and add it to your website and it stops working, you can’t get support from WordPress because they didn’t make it.  You have to go to all the individual developers for support on all of the individual plugins you’ve used, which can vary.  Some of those developers will offer email support, some will offer forums but most completely disregard support all together.

WebSolutions by maWebCenters is built on service and support.  We truly consider ourselves in partnership with our clients and want to support them in their digital marketing goals.  We are not trying to just sell them some cheap hosting solution and then move onto the next customer.  We are here 24/7 (excluding US Major holidays) and available to help them with using all aspects of our Digital Solution to achieve their goals. 

Click here to take our platform for a test drive with a free demonstration. 

5 Steps to Get Your Valuable Content in Front of Your Audience

How to get your business content in front of your audience without breaking your small business budget

March is the time for projects. In January, you created business goals for 2016. February, you created your strategy and, now, it's time to tackle that Lion of a project. Your digital marketing should be easy as a Lamb to implement. Here are 5 steps you can take to help you take action.

Step 1. Write Some Content. Develop some industry-specific content for your target audience. Write a 3 to 5 paragraph summary of how your business can solve a problem your customers have. For example, if you’re a pet store, write an article about the upcoming tick season.

TIP: Your article/content needs to be for informational purposes (not about sales).

Step 2. Host a Special Event. Contact your chamber of commerce and host an event on your industry-specific content. Invite your customers and a special guest. Be sure to plan ahead and include this special event in your article.

Step 3.  Include Article Graphics. Include infographs and pictures in your article. Statistics show that the most shareable content is content that includes visuals. So instead of telling me how a tick looks (per our example above); show me a picture of a tick.

Step 4. Post Your Content Online. Now, that your content has been developed; it’s time to get your content online. Post it on your blog and social media. Create a LinkedIn post for your article and use bits and pieces of your article on your Facebook Business Page with a link to your blog for the full article. You can post your article infographs and pictures on Instagram with a tip from your content as a caption.

TIP: Use your content to create an electronic newsletter that is mobile friendly.

Step 5. Create an Elevator Pitch. Take some time to develop a 30-second elevator pitch around your content. Print professional-looking copies of your content and have them available at networking events or in your place of business. Reference the article in your pitch and put your content in the hands of your customers.

The goal of these steps is to establish yourself as an industry-leader in your field.

If you are interested in attending a workshop with full Digital Marketing Strategy training,
click here: http://bit.ly/3SG-042016. Save $30 with early bird pricing through April 1, 2016. 

If you are interested in all of my workshops and speaking engagements, subscribe to my events on my Facebook page: www.facebook.com/WebgirlTech.

 

New Responsive Design, Website Management, SEO Opportunities!

Webgirl Technology is proud to announce a huge number of recent improvements that will improve the functionality, look and usability of your Web presence. Take advantage of these advances in technology to effectively engage the growing number of potential customers using mobile devices, and to streamline your ecommerce capabilities so it’s easier than ever for consumers to buy from you online.

Responsive Websites
Responsive Websites are scalable sites that automatically adjust their usability and width no matter whether a visitor is using a PC, laptop, tablet, or smartphone.

The result is that there is no longer a need to create separate sites for PCs, laptops, tablets, and smartphones. A single site can be created, enhanced and updated. Concerns about keeping PC and mobile websites updated and looking consistent are eliminated. Instead, you can spend your time focusing on your business.

Search engine optimization concerns related to maintaining multiple websites for PCs and mobile devices are eliminated. It’s just one more way we’ll help your business rank high on search results from websites like Google.

Recent Platform Enhancements – Better Than Ever

• New system enhancements include Google Fonts capability. Google Fonts are free, boast hundreds of choices, are very Web-friendly, and are easy to use. But perhaps most importantly, you can use Google fonts to make your business website look totally unique.
• Many great-looking, new responsive website designs are now available. Some are free, and others are available at a reasonable cost. Take advantage of this opportunity to launch a brand new business website or redesign your existing site with a fresh look.
• The new Slick HTML5 slideshow allows you to show images of your business or products to potential customers in ways that you never imagined possible.
• The new site area override feature allows you to customize each page of your website in any way you desire. Your existing and potential customers will be impressed.
• Do you use Chrome or Safari at your business? Our new system supports these popular browsers, in addition to Internet Explorer and Firefox. Most importantly, you can edit your website on any device.

Google AdWords Campaign Management
Internet marketing is taken to the next level by the knowledge and years of experience of our specialists.

Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. Our SEO specialists guide clients through the AdWords process, taking care of subjects like account creation, campaigns, budgets, networks, mobile device targeting, geographical targeting and much much more.
We provide the client with monthly report detailing results. And each month we handle adjustments in strategy to make sure Google AdWords investments consistently bring results.

Content Development
No content? No problem.

A member of our content development staff will contact you at your convenience. We’ll talk to you over the phone or via email.

We’ll ask you to send any brochures, advertisements, or other marketing material. Don’t worry if it’s outdated. We’ll update everything so that it’s effective today and into the future.

We will present you with a draft of the content we have developed, then ask you if you have any comments, questions, additions, or deletions. Our goal is an end-product content collection that makes your business look good. Only when you approve, will we publish anything on the Internet.
And we do it all at a reasonable cost.

Social Media
Is your competition interacting with consumers over Facebook, Twitter, and other social networking services? You can too.

Our solution helps you build a long list of Facebook “likes” and Twitter “followers.”

There are billions of people around the world using social media sites, and there’s no reason that you can’t use this valuable communication channel to increase your sales, revenue, or foot traffic. We’ll eliminate all of the mystery by doing it for you!

Stop waiting for customers to come to you, and take advantage of this service to reach out and engage them first.

Online Reputation Management
Consumer review websites like Yelp, TripAdvisor and many more are increasingly being used by potential customers who are trying to decide if a product or service is right for their time and money.
A business has two choices. It can either hope for good luck and the absence of negative reviews, or it can take advantage of the online reputation management services offered by Webgirl Technology.
Our online reputation management services include a monthly scan of the online world for negative reviews, and clear reporting of activity on consumer review sites that could affect revenue, profits and foot traffic.

Once the situation is assessed, our reputation management specialists can initiate suppression campaigns, launch targeted SEO campaigns, and take advantage of social media sites like Facebook and Twitter to enhance the reputation of a business.

Active response to negative reviews, and other cutting-edge online reputation management best practice procedures can help facilitate positive reviews about your business in the future. The more content we can get out there that you manage can help to work for you, rather than against you, like many of the services are doing currently.

Local or Regional Search Engine Optimization
Search Engine Optimization, commonly referred to as SEO, ensures your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service.
SEO is a complex, always-changing science. But the specialists at Webgirl Technology have been providing effective SEO services to clients from the earliest days of the practice.

We’ll call you to discuss your desired goals related to your website, the geographic areas you wish to reach, and the demographics of your desired customer. Our specialists take it from there. We conduct SEO tasks related to site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd.

What Else ?
You’ll be able to create and administer your own custom Internet marketing campaigns targeting the specific groups of recipients that you choose. The User Interface has been enhanced with time and click-saving features to make all of your editing needs easier and faster.

Blogging continues to take off, and our solution allows the user to tap into the power of WordPress, a leading tool for blogging and customer interaction.

Managed Monthly Membership
Have you ever had a brilliant idea for your site but just couldn’t figure out how to get it online? Ever get frustrated with technology? Lack the spare time to update your Web presence regularly?
No worries, we have a great new option for you. Our new Managed Monthly Membership option allows you to dictate a list of changes each month to one of our agents and they will customize your site for you.

That’s right, no longer do you have to figure it out or do it on your own. We’ll take that burden off of your shoulders, so you can focus on your business. Contact us today to find out how you can upgrade to this great new time-saving service!

Remember, if your website is icky, call Rikki!

(443) 871-9227

www.webgirltech.com