Three Search Engine Optimization (SEO) Tips To Help Boost Your Business

SEO is the process of growing the online visibility of a website in organic, non-paid search engine results. Usually, the earlier or higher your website is on a search engine and the more frequent it shows up, the more visitors it will receive from the search engine’s users. If your website is selling items, if your site has good SEO, it can potentially lead to more customers.

With the right SEO strategy, your website can increase its page views, engagements, and sales. Here are three SEO tips to help boost your website.

Optimize You Page Titles

Each page title needs to be unique that describes your page’s content. Your goal is to help the user understand what your page is about by being brief and descriptive. Use the right keyword in your page title so it shows up in search engines. For example, if your website is about sports, your page title should include sports in it.

Creating SEO Friendly Permalinks

Permalinks are the URLs for your website and it’s pages. For example,

http://webgirlwisdom.com/SEO-permalinks-tips

In your URLs, use text rather than numbers in order for your site to show up more frequently in search engines. Use hyphens to separate words and prioritize your keywords with the more important words coming first. Here’s an example. Let’s say I write for “moviereviews.com” and I’m writing an article about the latest trailer for Avengers: Endgame. Keep your permalink brief and concise.

Bad: http://moviereviews.com/latest-trailer-for-Avengers-Endgame

Good: http://moviereviews.com/Avengers-Endgame-trailer

Link To Internal Pages On Your Site

Internal links are links that point to other pages on your website. Internal links are a way to promote the other pages on your website. Make sure to include internal links in every article you post and on every page on your website.

For more information on Search Engine Optimization, schedule an analysis. 

Remember, if your website is icky, call Rikki!

What is Google Adwords?

After you launch your website, the next step is typically Search Engine Optimization (SEO) and Search Engine Marketing (SEM) or Google Adwords. Next question, what is it and what’s the difference?

Search Engine Optimization (SEO) ensures that your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service. SEO tasks include site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd. It is a way of earning traffic through unpaid or free listings. Learn more about SEO by watching this video.

Search Engine Marketing (SEM) is paying to rank high with Google. Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. It’s like buying traffic through paid search listings. This video explains Google Adwords in greater detail.

Webgirl Technology works in partnership with websolutions by maWebCenters. As digital marketing coaches and consultants, we can help educate you on the next steps for your website.

What’s the difference between SEM and SEO?

Search Engine Marketing vs. Search Engine Optimization

After you launch your website, the next step is typically Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Next question, what is it and what’s the difference?

Search Engine Optimization (SEO) ensures that your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service. SEO tasks include site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd. It is a way of earning traffic through unpaid or free listings. Learn more about SEO by watching this video.

Search Engine Marketing (SEM) is paying to rank high with Google. Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. It’s like buying traffic through paid search listings. The video below explains Google Adwords in greater detail.

Webgirl Technology works in partnership with websolutions by maWebCenters. As digital marketing coaches and consultants, we can help educate you on the next steps for your website.