Announcing: Oasis Responsive Website Builder

Are you looking for a responsive website that meets the needs of your business? Let me introduce you to our new Oasis Website Builder.  The Oasis Website Builder is a complete solution to create a website that works smoothly on desktop, tablet and mobile devices.

With over 100 new templates, each can be customized to match your brand. Each

template is built for responsive design. Responsive sites allow creators to customize content for each device size and tailor the visitor’s experience based on the device they’re using. Google predominantly uses the mobile version of the content for indexing and ranking; therefore, a responsive site design may enhance search rankings.

 The Oasis Website Builder not only allows you to change the way your content displays on each device, it also sends as little data as necessary to each device. As a result, smaller devices don’t need to load (and then hide) content that you only want your visitors to see on a larger screen. It also allows you to customize content not only based on the device it’s being viewed, but in some cases based on the date, geolocation, site visit or other variables of your choice!

Take Oasis for a test drive! Click here for a FREE 15-day trial. 

As always, if your website is icky, call Rikki!

How to Craft an Elevator Pitch That Attracts Customers

Guest Blogger - Maggy Sterner

Here’s what I love about elevator pitches: They’re not just something you use to say what you do out
loud so people want to hire you. 

A pitch is like a Swiss Army knife: It contains all the part of your brand AND you can use it as the basis
for all your marketing content, from your website to your social media profiles. 

Here’s the structure of a pitch the way I teach my clients: 

“You know how hard it is to just tell people what you do in a short-and-simple way? Wish you felt
super confident whenever you have to describe your business? I’m Maggy Sterner and I’m a
brand and business coach. I help small businesses and entrepreneurs get laser clarity about
what they offer and find the words to talk about it so they’re magnetic to their ideal clients. My real
job is to connect you to the heart of your brand message.”

That’s pretty much it. In 25 seconds I’ve told people I know what their big struggle is, what they’ll pay anything
to have, what I do, and the results I deliver. 

I don’t talk about my services, my coaching programs, where I went to school, what I used to do, or how long
I’ve been in business. That information isn’t relevant in a pitch.

I use the words my ideal clients use when they need the help I uniquely offer, solving the ONE problem
my people have and delivering the ONE solution that solves all their other problems.

Here’s how to craft yours. It’s a fill-in-the-blanks way to have a pitch that’s conversational and clear:

THE WHAT: The problem you solve for the people you serve. 

You know how …. AND/OR

Wish you felt/had … 

WHO YOU ARE: Your title, what you call yourself using words that make sense. Keep it SHORT.

I’m Maggy Sterner and I’m a brand and business coach.

THE WHO: Your target audience and/or your niche. 

I help small businesses and entrepreneurs … 

SO THAT … This is why people will hire you, not because you have 12 degrees, 25 years of experience,
and a million certifications. The “so that” is the moneymaker part of your pitch.

… so that they’re magnetic to their ideal clients. 

THE KICKER: This is your real job. You’re not selling coaching, consulting, or widgets. You’re selling the
thing people really want when they need help. I call it “My real job … “ or “I’m the go-to girl for … “ This is
what you’re known for, what people say about you when they refer someone to you.

My real job is to connect you to the heart and essence of your brand message.

You can put that pitch straight on your LinkedIn or other social media profiles, your website’s About page,
all your marketing materials, and everyone will understand what you do.

More importantly, so will you.

LOSE THE QUARANTINE 15! IMMUNE HEALTH      CHILDREN'S IMMUNE HEALTH

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Maggy Sterner // https://maggysterner.com  is a brand & business coach. She helps entrepreneurs and sm
all business owners discover the ONE magical sentence that perfectly describes their brand. When they
have that, they feel confident telling people what they do and their perfect clients know where to get help. 

Three Search Engine Optimization (SEO) Tips To Help Boost Your Business

SEO is the process of growing the online visibility of a website in organic, non-paid search engine results. Usually, the earlier or higher your website is on a search engine and the more frequent it shows up, the more visitors it will receive from the search engine’s users. If your website is selling items, if your site has good SEO, it can potentially lead to more customers.

With the right SEO strategy, your website can increase its page views, engagements, and sales. Here are three SEO tips to help boost your website.

Optimize You Page Titles

Each page title needs to be unique that describes your page’s content. Your goal is to help the user understand what your page is about by being brief and descriptive. Use the right keyword in your page title so it shows up in search engines. For example, if your website is about sports, your page title should include sports in it.

Creating SEO Friendly Permalinks

Permalinks are the URLs for your website and it’s pages. For example,

http://webgirlwisdom.com/SEO-permalinks-tips

In your URLs, use text rather than numbers in order for your site to show up more frequently in search engines. Use hyphens to separate words and prioritize your keywords with the more important words coming first. Here’s an example. Let’s say I write for “moviereviews.com” and I’m writing an article about the latest trailer for Avengers: Endgame. Keep your permalink brief and concise.

Bad: http://moviereviews.com/latest-trailer-for-Avengers-Endgame

Good: http://moviereviews.com/Avengers-Endgame-trailer

Link To Internal Pages On Your Site

Internal links are links that point to other pages on your website. Internal links are a way to promote the other pages on your website. Make sure to include internal links in every article you post and on every page on your website.

For more information on Search Engine Optimization, schedule an analysis. 

Remember, if your website is icky, call Rikki!