What’s the difference between SEM and SEO?

Search Engine Marketing vs. Search Engine Optimization

After you launch your website, the next step is typically Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Next question, what is it and what’s the difference?

Search Engine Optimization (SEO) ensures that your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service. SEO tasks include site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd. It is a way of earning traffic through unpaid or free listings. Learn more about SEO by watching this video.

Search Engine Marketing (SEM) is paying to rank high with Google. Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. It’s like buying traffic through paid search listings. The video below explains Google Adwords in greater detail.

Webgirl Technology works in partnership with websolutions by maWebCenters. As digital marketing coaches and consultants, we can help educate you on the next steps for your website.