Showing posts with label Responsive Websites. Show all posts
Showing posts with label Responsive Websites. Show all posts

Monday, August 13, 2018

How Often Should I Update My Website?



Websites are like the fashion industry. Fashion trends change from season to season and your website needs to keep up with the trends. A website that looked modern and fresh a few years ago can easily look out of date today.​

For instance, with Google’s mobile search focused on responsive websites, our client Time for Travel came to us and asked us to switch their design from “mobile friendly” to responsive. Responsive design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. They wanted to display beautiful images of travel while their customers could navigate the full functionality of the site.

The most important factor is deciding if your website needs replacing is the overall look and feel of it. Some websites are informational and once the words or pictures are updated, the site still provides the look you are trying to achieve.

Other factors that may indicate it’s time for a website upgrade or replacement are:
  • Out-of-date security measures
  • Your site isn’t responsive to different sized screens
  • Low-quality SEO
  • Any of your content is out of date
  • You want to add an online store
  • You don’t have any clear Call to Action
  • Unclear navigation
  • Slow loading times
  • You want to add any kind of integration, such as a newsletter signup

If any of these factors resonate with you, I’d be happy to chat and see how we can make your website reflect who you are today. As always, if your website is icky, call Rikki! (443) 871-9227.

Wednesday, July 13, 2016

3 Reasons To Keep Your Website Current



We’ve all heard the phrase “Location Location Location” in the real estate industry and how vital it is to choose the best one for your business, so customers can easily find you.  Well, in the website industry, our catchphrase is “Update Update Update”.   Websites are the new “Brick and Mortar” for the 21st century.  This is how your target audience, your clients will find you.  You want the “store front” to be clean, easy to navigate and current with stock (information).  

Reason 1.  Inventory
How many times would you still purchase from a website that doesn’t have what you want in stock even though their website says it does? Let’s take CarMax for example.  They have dedicated employees whose sole purpose is to keep their site updated and current.  Inventory changes by the minute.  Most businesses may not have to update their information that quickly but still need the attention and dedication to keeping it relevant.   How would you feel as a customer if you found a beautiful, red 2014 SMART Car (hey, some people like them).   You’ve posted a picture of it on your Facebook, texted all your friends and Snap Chatted to everyone. Then, when you click on “Hold this car” on a the website it’s already sold?


Reason 2. Consistency
Of course, you should not make unnecessary changes, additions, or postings every hour of every day.  However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.  The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.  If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.
Fact:  Regularly updating your website with fresh content will garner appreciation and loyalty from your visitors.

Reason 3.  Search Engine Ranking
Your business is constantly changing and your website needs to reflect those changes.  Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers and search engines.  The more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website.  Another good reason to update your website with valuable content is to keep current customers updated, as well as provide necessary information for new visitors to convert to customers.  When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide, which means higher visibility, which translates into more traffic and potentially more sales.  The more you update your site, the higher you rank with search engines like Google.

WebgirlTechnology puts the power of website updates in our customers’ hands. All our customers have a username and password so they can make updates to their website. Unlike traditional web design and hosting firms, we don't charge our clients additional fees for technical support. Instead, we give you unlimited access to our knowledgeable and courteous Customer Care representatives. These dedicated specialists work with you during every step of the site building and promotion process. No matter the question or concern, we're here to help! For more information email rikki@webgirltech.com.

Tuesday, March 10, 2015

New Responsive Design, Website Management, SEO Opportunities!



Webgirl Technology is proud to announce a huge number of recent improvements that will improve the functionality, look and usability of your Web presence. Take advantage of these advances in technology to effectively engage the growing number of potential customers using mobile devices, and to streamline your ecommerce capabilities so it’s easier than ever for consumers to buy from you online.

Responsive Websites
Responsive Websites are scalable sites that automatically adjust their usability and width no matter whether a visitor is using a PC, laptop, tablet, or smartphone.

The result is that there is no longer a need to create separate sites for PCs, laptops, tablets, and smartphones. A single site can be created, enhanced and updated. Concerns about keeping PC and mobile websites updated and looking consistent are eliminated. Instead, you can spend your time focusing on your business.

Search engine optimization concerns related to maintaining multiple websites for PCs and mobile devices are eliminated. It’s just one more way we’ll help your business rank high on search results from websites like Google.

Recent Platform Enhancements – Better Than Ever
  • New system enhancements include Google Fonts capability. Google Fonts are free, boast hundreds of choices, are very Web-friendly, and are easy to use. But perhaps most importantly, you can use Google fonts to make your business website look totally unique.
  • Many great-looking, new responsive website designs are now available. Some are free, and others are available at a reasonable cost. Take advantage of this opportunity to launch a brand new business website or redesign your existing site with a fresh look.
  • The new Slick HTML5 slideshow allows you to show images of your business or products to potential customers in ways that you never imagined possible.
  • The new site area override feature allows you to customize each page of your website in any way you desire. Your existing and potential customers will be impressed.
  • Do you use Chrome or Safari at your business? Our new system supports these popular browsers, in addition to Internet Explorer and Firefox. Most importantly, you can edit your website on any device.
Google AdWords Campaign Management
Internet marketing is taken to the next level by the knowledge and years of experience of our specialists.

Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. Our SEO specialists guide clients through the AdWords process, taking care of subjects like account creation, campaigns, budgets, networks, mobile device targeting, geographical targeting and much much more.
We provide the client with monthly report detailing results. And each month we handle adjustments in strategy to make sure Google AdWords investments consistently bring results.

Content Development
No content? No problem.

A member of our content development staff will contact you at your convenience. We’ll talk to you over the phone or via email.

We’ll ask you to send any brochures, advertisements, or other marketing material. Don’t worry if it’s outdated. We’ll update everything so that it’s effective today and into the future.

We will present you with a draft of the content we have developed, then ask you if you have any comments, questions, additions, or deletions. Our goal is an end-product content collection that makes your business look good. Only when you approve, will we publish anything on the Internet.
And we do it all at a reasonable cost.

Social Media
Is your competition interacting with consumers over Facebook, Twitter, and other social networking services? You can too.

Our solution helps you build a long list of Facebook “likes” and Twitter “followers.”

There are billions of people around the world using social media sites, and there’s no reason that you can’t use this valuable communication channel to increase your sales, revenue, or foot traffic. We’ll eliminate all of the mystery by doing it for you!

Stop waiting for customers to come to you, and take advantage of this service to reach out and engage them first.

Online Reputation Management
Consumer review websites like Yelp, TripAdvisor and many more are increasingly being used by potential customers who are trying to decide if a product or service is right for their time and money.
A business has two choices. It can either hope for good luck and the absence of negative reviews, or it can take advantage of the online reputation management services offered by Webgirl Technology.
Our online reputation management services include a monthly scan of the online world for negative reviews, and clear reporting of activity on consumer review sites that could affect revenue, profits and foot traffic.

Once the situation is assessed, our reputation management specialists can initiate suppression campaigns, launch targeted SEO campaigns, and take advantage of social media sites like Facebook and Twitter to enhance the reputation of a business.

Active response to negative reviews, and other cutting-edge online reputation management best practice procedures can help facilitate positive reviews about your business in the future. The more content we can get out there that you manage can help to work for you, rather than against you, like many of the services are doing currently.

Local or Regional Search Engine Optimization
Search Engine Optimization, commonly referred to as SEO, ensures your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service.
SEO is a complex, always-changing science. But the specialists at Webgirl Technology have been providing effective SEO services to clients from the earliest days of the practice.

We’ll call you to discuss your desired goals related to your website, the geographic areas you wish to reach, and the demographics of your desired customer. Our specialists take it from there. We conduct SEO tasks related to site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd.

What Else ?
You’ll be able to create and administer your own custom Internet marketing campaigns targeting the specific groups of recipients that you choose. The User Interface has been enhanced with time and click-saving features to make all of your editing needs easier and faster.

Blogging continues to take off, and our solution allows the user to tap into the power of WordPress, a leading tool for blogging and customer interaction.

Managed Monthly Membership
Have you ever had a brilliant idea for your site but just couldn’t figure out how to get it online? Ever get frustrated with technology? Lack the spare time to update your Web presence regularly?
No worries, we have a great new option for you. Our new Managed Monthly Membership option allows you to dictate a list of changes each month to one of our agents and they will customize your site for you.

That’s right, no longer do you have to figure it out or do it on your own. We’ll take that burden off of your shoulders, so you can focus on your business. Contact us today to find out how you can upgrade to this great new time-saving service!

Remember, if your website is icky, call Rikki!
(443) 871-9227

Tuesday, February 24, 2015

Why Does Your Business Need A Responsive Website Design?




Why Does Your Business Need A Responsive Website Design?

It’s 2015 and your website is the best and most effective way to attract new customers and engage existing customers. That’s why a responsive website is so important. A responsive website means your site loads fast and looks great on every device: desktop, laptop, tablet, and smartphone. This means you no longer need to create separate sites for these devices. A single site can be created, enhanced, and updated.  Plus, Google and other major search engines search and rank websites based on technology. If you aren’t using the recent technology, you aren’t ranking.
 
Here’s what you need to know:

User’s Opinions About Mobile Websites:
·         40% abandon a site if it takes too long to load
·         67% are more likely to purchase from mobile-friendly sites
·         74% are likely to revisit mobile-friendly sites
·         52% are less likely to engage with companies if they have a bad mobile site experience

Here’s a sample responsive website: www.e40demo.com

And, if your website is icky, call Rikki