How to Create Organic SEO

 

Search Engine Optimization

Search Engine Optimization (SEO) is the process of growing the online visibility of a website in organic, non-paid search engine results. Usually, the earlier or higher your website is on a search engine and the more frequent it shows up, the more visitors it will receive from the search engine’s users. 

 

With the right SEO strategy, your website can increase its page views, engagements, and sales. Here are three SEOtips to help boost your website.

 

Optimize Your Page Titles

Each page title needs to be unique that describes your page’s content.

Your goal is to help the user understand what your page is about by being brief and descriptive. Use the right keyword

in your page title so it shows up in search engines. For example, if your website is about sports, your page title should

include sports in it.

 

Link To Internal Pages On Your Site

Internal links are links that point to other pages on your website. Internal links are a way to promote the other pages

on your website. Make sure to include internal links in every article you post and on every page on your website.

 

Meta Tags for Search Engines and Social Media

 

To ensure the preview of your page on social media and search engine snippets look good, remember to set the following:

• Site Title and Description

• Social Media Image

• Page Titles and Descriptions

• Blog Post Descriptions

 

Search Engine Optimization, commonly referred to as SEO, ensures your business ranks high on search engines like

Google and Yahoo when a consumer is looking for a specific product or service.

For more information on SEO, schedule an analysis. 

Remember, if your website is icky, call Rikki!

How do I get my Website to the top of a Google Search?

As a web designer, I hear this question all the time. The simple answer is that a lot of different digital marketing work goes into getting at the top of a Google Search. But, the first step in the process is to create a website that is the center of all your marketing efforts. This means updating your website on a regular basis.

Did you know that writing a blog has a huge impact on your rankings with Google and other search engines? That’s because writing a blog updates your website of a regular basis. But, the most important thing about blogging is that the blog must be integrated on your website. This means your blog should be a page on your website. Click here to see an example.

Writing a blog can be as simple as writing 3 to 5 paragraphs on a special that you’re running or a topic pertaining to your products. There is a great book I recommend for blogging called They Ask, You Answer by Marcus Sheridan.  

I learned many lessons from reading this book. The most important lesson was to address those questions that your customers ask the most; even, the one’s you don’t want to answer.  Be sure to update your blog on a regular basis and include timely activity. For example, if you’re running a Spring Special, type out the details of that special in a blog post, have printable coupons and distribute flyers with blog content. The marketing options are limitless. The blog, which is integrated with your website, continues to drive traffic to your site and helps you rank higher.

So, get started! If you want to see your website move up in Google rankings, start making your website the centerpiece for all your marketing efforts both online and offline!

AFFILIATE PUBLISHER NETWORK: What is the Affiliate Publisher Network? (APN)

With the SHOP.COM Affiliate Publisher Network, your business site or blog promotes SHOP.COM products and enjoys generous earnings for referring new customers to the millions of products available at SHOP.COM . For example, if you run a service-based business and recommend products to your customers, you can earn up to 15% on products you are recommending. You can choose from millions of products to advertise to your customers and earn.

Should I become an Affiliate Publisher? This free service allows you to publish cherry-picked products and/or categories to your website. For example, if you owned a gym you may want to promote fitness clothes and accessories. This allows you to keep control over the genre and messaging of your website while potentially generating a new stream of income for referring our products.

Sign up for a Publisher ID and start publishing products today by sharing a unique code.  Clients with websites built on maWebCenters technology can use our simple widget to publish products to their site. You do NOT have to have a website with Webgirl Technology to qualify for this service. The APN can be used on WordPress websites and blog.

For more information, email me: Rikki@webgirltech.com or call 443-871-9227.

Blogging and Content for Social Media Workshop

Wednesday, March 29, 9:30 – 11:30 am

Location: Maryland Sales Training

Maryland Sales Training 2530 Riva Rd #300, Annapolis, MD 21401

Registration $50 Register Here: http://bit.ly/Webgirl29

Here are the topics we will cover:

1. How to Write a Blog
2. How to Create Graphics for Your Blog
3. Where to Post Your Blog
4. Driving Traffic to Your Website Using Your Blog
5. Implementing Your Digital Marketing Plan through face-to-face networking and your elevator pitch.

Blogging and Content for Social Media Workshop

Facebook LIVE Checklist

So, what’s all the buzz about Facebook Live? How can it help my business? Will this attract customers to my business?

Well, if you engage in any type of Internet Marketing, you’ve probably heard of Facebook Live. Facebook Live allows your business to engage with your followers in real time. It can help your business by giving customers a better understanding of the products and services you offer.

Facebook Live engages customers with a media they love….video. Broadcasts can be on a variety of topics. Some ideas might be a behind the scenes look at your co mpany’s operations. Or, if your business is hosting a special event, you can invite your customers who can’t attend in person, to join in the conversation online. It’s about involving your target audience. Think about the frequently asked questions you get and provide answers in your broadcast. The important thing is to plan a topic before you hit the LIVE button.

The first thing you want to do is to make sure your Facebook Business Page is current. You are posting content about your business products and services and letting people know that you have something special to share with them.

In my checklist below, I provide a complete easy-to-use list on what to do before you go LIVE and some ideas for your broadcast. Being prepared for your broadcast is critical. Be sure to have call-to-actions so you can get more business from your LIVE event. And, finally, follow up! Answer questions that you didn’t answer during your broadcast and upload your video to different platforms.

The best way to get started with Facebook LIVE is doing it!

Facebook LIVE Checklist

Before you go LIVE!

1. Create a buzz. Make sure your audience knows that you’re going live. Make sure you have a strong headline to encourage viewers to participate.
2. Make sure your phone is fully charged.
3. When you go LIVE make sure your phone is on AIRPLANE MODE. Then, connect to WIFI
4. Look good. Check your camera, lighting and position.
5. Equipment. Get a tripod and remote or selfie stick.

LIVE Broadcast Outline

1. Introduce yourself and establish your experience.
2. Ask viewers to subscribe to receive LIVE notifications.
3. Interact with viewers (use their name, when possible)
4. Answer questions. State the question first; then, answer it.
5. Broadcast for longer periods of time to reach more people.
6. Prepare some call-to-actions.

After your LIVE Broadcast

1. Make sure your LIVE video posts to your Facebook business page.
2. Reply to questions and comments.
3. Share the replay on other platforms.
4. Upload the video to YouTube

To learn more about Facebook LIVE attend my in-person training on Tuesday, December 13 at Maryland Sales Training & Management Development 2530 Riva Road, Suite 300, Annapolis, MD 21401. The cost is $50.

Click here to register or email me, rikki@webgirltech.com