How do I get my Website to the top of a Google Search?

As a web designer, I hear this question all the time. The simple answer is that a lot of different digital marketing work goes into getting at the top of a Google Search. But, the first step in the process is to create a website that is the center of all your marketing efforts. This means updating your website on a regular basis.

Did you know that writing a blog has a huge impact on your rankings with Google and other search engines? That’s because writing a blog updates your website of a regular basis. But, the most important thing about blogging is that the blog must be integrated on your website. This means your blog should be a page on your website. Click here to see an example.

Writing a blog can be as simple as writing 3 to 5 paragraphs on a special that you’re running or a topic pertaining to your products. There is a great book I recommend for blogging called They Ask, You Answer by Marcus Sheridan.  

I learned many lessons from reading this book. The most important lesson was to address those questions that your customers ask the most; even, the one’s you don’t want to answer.  Be sure to update your blog on a regular basis and include timely activity. For example, if you’re running a Spring Special, type out the details of that special in a blog post, have printable coupons and distribute flyers with blog content. The marketing options are limitless. The blog, which is integrated with your website, continues to drive traffic to your site and helps you rank higher.

So, get started! If you want to see your website move up in Google rankings, start making your website the centerpiece for all your marketing efforts both online and offline!