Facebook LIVE Checklist

So, what’s all the buzz about Facebook Live? How can it help my business? Will this attract customers to my business?

Well, if you engage in any type of Internet Marketing, you’ve probably heard of Facebook Live. Facebook Live allows your business to engage with your followers in real time. It can help your business by giving customers a better understanding of the products and services you offer.

Facebook Live engages customers with a media they love….video. Broadcasts can be on a variety of topics. Some ideas might be a behind the scenes look at your co mpany’s operations. Or, if your business is hosting a special event, you can invite your customers who can’t attend in person, to join in the conversation online. It’s about involving your target audience. Think about the frequently asked questions you get and provide answers in your broadcast. The important thing is to plan a topic before you hit the LIVE button.

The first thing you want to do is to make sure your Facebook Business Page is current. You are posting content about your business products and services and letting people know that you have something special to share with them.

In my checklist below, I provide a complete easy-to-use list on what to do before you go LIVE and some ideas for your broadcast. Being prepared for your broadcast is critical. Be sure to have call-to-actions so you can get more business from your LIVE event. And, finally, follow up! Answer questions that you didn’t answer during your broadcast and upload your video to different platforms.

The best way to get started with Facebook LIVE is doing it!

Facebook LIVE Checklist

Before you go LIVE!

1. Create a buzz. Make sure your audience knows that you’re going live. Make sure you have a strong headline to encourage viewers to participate.
2. Make sure your phone is fully charged.
3. When you go LIVE make sure your phone is on AIRPLANE MODE. Then, connect to WIFI
4. Look good. Check your camera, lighting and position.
5. Equipment. Get a tripod and remote or selfie stick.

LIVE Broadcast Outline

1. Introduce yourself and establish your experience.
2. Ask viewers to subscribe to receive LIVE notifications.
3. Interact with viewers (use their name, when possible)
4. Answer questions. State the question first; then, answer it.
5. Broadcast for longer periods of time to reach more people.
6. Prepare some call-to-actions.

After your LIVE Broadcast

1. Make sure your LIVE video posts to your Facebook business page.
2. Reply to questions and comments.
3. Share the replay on other platforms.
4. Upload the video to YouTube

To learn more about Facebook LIVE attend my in-person training on Tuesday, December 13 at Maryland Sales Training & Management Development 2530 Riva Road, Suite 300, Annapolis, MD 21401. The cost is $50.

Click here to register or email me, rikki@webgirltech.com