What's the Difference Between Search Engine Marketing and Search Engine Advertising?

 Search Engine Marketing vs. Search Engine Advertising

Our team hears this all the time, “I want my website to be first on a Google search.” And, the magic answer is...this is possible and involves a lot of different aspects. If you are willing to do it yourself, the first thing you must understand is search engine friendly keywords, meta tags and meta data. 

If you already have a site on Oasis, our site promotion capabilities help you gain exposure on the Web by guiding you through the optimization and search engine submission process. Our site statistics detail which search engines generate the most traffic to your site, which keywords result in the most hits, how many hits your site receives, which pages your visitors view and much more.

Our team offers two (2) different packages to help get your website optimized for Google (as well as other search engines). 

Package #1

Local Organic Search Package

This package is designed for businesses with just one location or a smaller local service area. Our team will discuss your desired reach and take it from there. Using our built-in tools, we will conduct Search Engine Optimization (SEO) tasks related to keywords, page titles, page descriptions, headings and other ways to make your site stand out.

Package #2

Regional Organic Search Package

For businesses with multiple locations or a larger service area, we offer our Regional Organic Search Package. Our team will discuss your desired regional reach and take it from there. Using our built-in tools, we will conduct SEO tasks related to keywords, page titles, page descriptions, headings and other ways to make your site stand out. Since content is critical for SEO, we'll also write 1,000 words to help optimize your site.

Google is a verb and everyone is Googling for answers. Google Ads work well with organic SEO. With both in place, your website will get more traffic and rank higher. Google Ads lets us work around popular business types and keywords. Many large businesses use Google Ads and see large returns on their investment. So, if you want to compete, you can. Our team provides three (3) different packages depending on your goals and your budget.

Let Webgirl Technology take control of the sometimes-confusing area of SEO and show you how it can work for your business.

As always, if your website is icky, call Rikki!

How Does Google Ads Make My Business Money?

Google Ads are not free, but a well-organized campaign can see the growth and cash coming into your business within a short time. This blog post tries to simplify how Google Ads work.

Let’s start with “What is Google?”.

Google is a search engine and has more than 90% of the global search market share. This is why Google is the king of search engines and why every business wants to come up first on Google Search. There is no way to guarantee that unless a business is fully invested in paid Google Ads as well as organic Search Engine Optimization SEO.

What are Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Did you know Google Adwords became Google Ads in July 2018?

How Much Do Google Ads Cost?

Google Ads work for all businesses small, medium and large! Google is a very profitable business. Large businesses would not drop millions of dollars on advertising unless they see a ROI.

The key to seeing the return on your investment is learning how Google Adwords works and communicating with your Google-Ads Specialist. I always recommend a 15-minute monthly conversation to review Google Ads Summary. Please don’t let your campaign just run on auto-pilot.

Many businesses say “We have organic SEO so we don’t need to Pay Per Click” (PPC)…Not True! Many case studies prove that paid search compliments organic SEO and helps boost ROI.

When you want to target new keywords in organic search, it can take a long time for your content to rank (like 6 months or more). But you can target new keywords with PPC right away and determine very quickly if they’re profitable keywords for you.

Google Ads work. Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong Return on Investment (ROI), helping your business grow. Even if your online presence from SEO is excellent, research shows that adding in Google Ads advertising produces significantly more clicks from search.

If you’re a do-it-yourselfer, check out our Sales and Marketing e-Learning platform.

There are many parts to Google Ads. Our specialists will guide you through the Ads process, taking care of subjects like account creation, campaigns, budgets, networks, mobile device targeting, geographical targeting and much more. Expect a monthly consultation and report detailing exactly where your hard earned marketing dollars are going.